Results for 'Startup Brands'

Interviews

“What the hell are you doing?” puzzled friends asked Kunal Kapoor when he was co-founding Ketto

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?
Interviews

Wakefit: How to race to Rs 1,000 crore in sales without losing money

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.
Marketing

Grooming their way to growth

Read on to learn more about the grooming and wellness category, its growth path and the challenges ahead.
Marketing

What next for F&B startups?

At the first edition of afaqs! Startup Brands Summit, the panellists discussed how they negotiate various challenges as they compete with the established players in the industry.
Marketing

Acquiring and retaining the restless modern customer

At the first edition of afaqs! Startup Brands Summit, marketers discuss the two most challenging facets of customer acquisition in modern times.
Marketing

Brand heads take control of startups: how has the game changed?

At the first edition of afaqs! Startup Brands Summit, marketers discuss the changes that take place, when they move from a global brand to a startup.
Interviews

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.
Marketing

Startup Brands Summit 2022 is here

The first edition of 'Startup Brands - Marketing for Fast-growing Companies' by afaqs! will be held at Trident, Mumbai, 10 a.m. onwards.