Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

As these brands seek to establish themselves they constantly grapple with the question of customer acquisition vs profit margins. Industry experts weigh in.

The second edition of Startup Brands Summit by afaqs! will be held at The Leela, Mumbai, 9:30 AM onwards.

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.

Read on to learn more about the grooming and wellness category, its growth path and the challenges ahead.

At the first edition of afaqs! Startup Brands Summit, the panellists discussed how they negotiate various challenges as they compete with the established players in the industry.

At the first edition of afaqs! Startup Brands Summit, marketers discuss the two most challenging facets of customer acquisition in modern times.

At the first edition of afaqs! Startup Brands Summit, marketers discuss the changes that take place, when they move from a global brand to a startup.

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.