Results for 'Tata Group'

Marketing

What drove the Tata Group to become the IPL's title sponsor?

A white knight move in an uncertain year or a deliberate push to promote its recent acquisition of high-profile consumer-facing brands like 1mg, BigBasket, and Air India?
Media

TATA Group replaces Vivo as title sponsor for the upcoming edition of the Indian Premier League

Vivo had bagged the title sponsorship of the league in 2015 following then sponsor PepsiCo’s early exit.
Marketing

Bigbasket unveils new logo, post-acquisition by Tata Group

bigbasket, now a part of the TATA Group will be known as bigbasket, A TATA Enterprise.
Companies

StarQuik eases grocery shopping, promises ‘Aasaan Grocery in a Click’

The four- year old brand from the TATA Group, in its first ever brand campaign created by Schbang, crosses 2 million views.
Marketing

Tata Group releases ‘Jeh’ font inspired by JRD Tata’s handwriting

Conceptualised by BBH India and the Tata Group, the font is part of the group's commemoration of JRD's 116th birth anniversary.
People Spotting

Bhaskar Bhat, MD, Titan calls it quits

He joined the Tata-owned company back in the year 1983.
Advertising

“It was imperative for us to be seen as a national local player”: Deepika Tewari, Titan

We chat with her about the brand's latest #DuaKaSona campaign...
TV

#CelebratingGoodness

Advertising

Dark circles, surgical scars, battle bruises, stretch marks...

Advertising

afaqs! Creative Showcase: What it means to 'be a man'?