Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

According to experts, while the ad rates for cricket IPs will hit the roof, emerging sports are likely to build value and attract advertisers.

Here is a list of campaigns that helped turn IPL into the hottest entertainment property in the country.

These partnerships mark a strategic move to enhance the overall experience for IPL fans.

Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.

Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.

Following it on second and third are E-com gaming and aerated soft drinks.

The payment network company has launched two commercials since becoming the official partner of BCCI for the Indian Premier League.

WPL likely to follow the home and away format from the second season. Teams to remain five for the next three years.

Indian cricketers like Rohit Sharma, Virat Kohli, Hardik Pandya, KL Rahul, Shreyas Iyer and Ravindra Jadeja to feature in a series of campaign films.