Results for 'Tata IPL'

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Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

How will the Reliance-Star merger impact the sports advertising universe?

According to experts, while the ad rates for cricket IPs will hit the roof, emerging sports are likely to build value and attract advertisers.

A brief recap of broadcasters going all in on IPL promos

Here is a list of campaigns that helped turn IPL into the hottest entertainment property in the country.

My11Circle, Angel One, RuPay & CEAT join forces as official partners for TATA IPL

These partnerships mark a strategic move to enhance the overall experience for IPL fans.
Marketing Initiative

TATA IPL on JioCinema: Beyond cricket, a gateway to brand success

Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.
Marketing Initiative

Have brands kept up with changing consumer preferences for content consumption - PayTV vs Streaming

Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.

Pan Masala still a top advertiser on IPL 16 after 54 matches

Following it on second and third are E-com gaming and aerated soft drinks.

RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards

The payment network company has launched two commercials since becoming the official partner of BCCI for the Indian Premier League.

IPL Chairman Arun Dhumal on role of TV and digital for IPL viewing

WPL likely to follow the home and away format from the second season. Teams to remain five for the next three years.

Star Sports unveils TATA IPL 2023 campaign

Indian cricketers like Rohit Sharma, Virat Kohli, Hardik Pandya, KL Rahul, Shreyas Iyer and Ravindra Jadeja to feature in a series of campaign films.