Unlike the previous IPL ads, this one makes no mention of the medium. 

As official partner, Viacom18 will bring the champion’s stories to JioCinema and will look to produce fresh exclusive content for fans.

The ad comes at a time when JioCinema and Disney Star have been fighting tediously to get the viewer’s and advertiser’s attention.

As many as 11 partners from 2022 have continued their association with the team, while 15 new partnerships have been signed.

Star Sports and Jio Cinema battle it out in their recently launched IPL campaigns.

Tata, Vivo, Dream11, Airtel, Coke, Asian Paints and Pepsi are among the main sponsors.

The association will give fans a peek into Hardik Pandya & Co.’s TATA IPL 2023 campaign.

A total of 70 league stage matches will be played across 12 venues over the course of 52 days.

With the launch of southern language HD channels and massive growth of HD homes in India, Star Sports targets 90 million HD viewers during TATA IPL.