The amount is said to be the ‘highest-ever sponsorship amount in the history of the league’.

Santosh N, Managing Partner, D&P Advisory shares his insights on IPL 2023’s dual broadcasting, advertising response and its future.

The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. 

Industry experts debate the impact of the match's delay.

3 out of top 5 categories endorsed by celebs during IPL, are from F&B sector.

Conceptualised by Schbang Bangalore, the creator-led campaign aims to create an emotional connection by engaging with Tata IPL fans through their celebrations as well as their lows.

This will include branding on the cheerleaders’ outfits, the stage and other merchandise.

Tushar Malhotra, head of marketing, Bisleri, talks about the brand’s new campaign and future plans.

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.

The association will drive large awareness and adoption of Airtel’s 5G technology.