Results for 'TATA IPL 2023'


Tata Group extends IPL title sponsorship rights till 2028 for Rs 2,500 cr

The amount is said to be the ‘highest-ever sponsorship amount in the history of the league’.

IPL's ecosystem thrives with 6.3% growth amid Disney Star vs. JioCinema dual broadcasting clash

Santosh N, Managing Partner, D&P Advisory shares his insights on IPL 2023’s dual broadcasting, advertising response and its future.

JioCinema registered strong growth in paid subscribers: Mukesh Ambani

The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. 

Did the rains wash out advertisers' money on IPL final match?

Industry experts debate the impact of the match's delay.

Aamir Khan is the top celeb endorser till 55 matches of IPL 2023: TAM Sports

3 out of top 5 categories endorsed by celebs during IPL, are from F&B sector.
Social Media

Tata Neu celebrates fan emotions this TATA IPL season with its ‘Mood Hi Badal Diya’ campaign

Conceptualised by Schbang Bangalore, the creator-led campaign aims to create an emotional connection by engaging with Tata IPL fans through their celebrations as well as their lows.
Marketing Initiative

Dazller collaborates with Sunrisers Hyderabad as the Official Cosmetics Partner for IPL 2023

This will include branding on the cheerleaders’ outfits, the stage and other merchandise.

How Bisleri is utilising IPL and other sports, to revamp its brand positioning

Tushar Malhotra, head of marketing, Bisleri, talks about the brand’s new campaign and future plans.

IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.

Star Sports partners with Airtel 5G Plus for Tata IPL 2023

The association will drive large awareness and adoption of Airtel’s 5G technology.