The film has been conceived and produced by Rediffusion to coincide with COP 28.

Sustainable is Attainable – an initiative by Tata Power and News18 calls for large-scale behaviour change to ensure India meets Net Zero emission target by 2070.

The agency will handle the creative, media & digital work of Tata Power comprising all its business clusters like generation, transmission & distribution, renewables.

The agency has won the integrated creative mandate comprising ATL, BTL and digital services for Tata Power’s solar rooftop solutions.

“Swabhiman Rahe”, the song sings praise of these behind – the – scenes heroes and heroines.