Uber's global brand director, APAC, says hygiene and safety have temporarily replaced traditional category benefits like price and availability.

The film, released earlier this week, has been produced entirely by Uber India employees.

Here's a mailer from Uber, urging its customers to make rides safer for each other. It also highlights the brand's new door-to-door safety standards.

The brand will launch a host of initiatives across technology innovation, driver training and vehicle standards, and ensure strict adherence to hygiene and safety.

The cabs will be sanitised before each ride, the drivers and riders will always wear masks, only the drivers will touch doors and boot, while the riders will handle their own luggage.

SANAM’s video salutes India’s frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals everyday.

Partners with Mumbai Traffic Police to ferry residents to hospitals for medical emergencies.

The cab-hailing app thanks people for ‘not riding’ in the PSA - a nod to the era of quarantine, and how staying indoors is the safest option now

Gupta joined Uber in March 2019.

Watch the ads inside for the ‘Uber’ mention.