Results for 'Valentine's Day 2024'

Marketing Initiative

How Flipkart took the blame for bad planners this Valentine’s Day

The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.

Down with Valentine’s Day!

Brands say no to the mush and consumerism that defines February 14.

V-Day? U-Day? No. Me-Day.

As expressions of romantic love become cliche, brands turn to self-love this Valentine’s Day.
Guest Article

The crush of civilisations

Our guest author writes about the unification of two unconnected worldviews — of Saraswaji Puja and Valentine's Day— emanating from diverse cultural mores.

Swiggy's Valentine's Day campaign doubles as app tutorial for older generation

Folks from Swiggy and Talented discuss the Valentine's Day ad film, detailing the journey, challenges, and strategic approach.

Kopiko Candy's Valentine's week campaign strikes cupid's arrow with MS Dhoni

The campaign has been conceptualised by Tribha.

Single or Taken? AJIO says celebrate Me-Day not V-Day

AJIO aims to shift the focus from romantic love to self-love, encouraging everyone to indulge in retail therapy and embrace their uniqueness.
Marketing Initiative

Flipkart plays wingman to Gen Z for Valentine's day gifting

The platform has launched a campaign to help couples navigate the intricate dance of gift-giving.