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Results for 'Valentine's Day 2024'
By
afaqs! partner content
Marketing Initiative
How Flipkart took the blame for bad planners this Valentine’s Day
The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.
By
Venkata Susmita Biswas
Advertising
Down with Valentine’s Day!
Brands say no to the mush and consumerism that defines February 14.
By
Benita Chacko and Venkata Susmita Biswas
Advertising
V-Day? U-Day? No. Me-Day.
As expressions of romantic love become cliche, brands turn to self-love this Valentine’s Day.
By
Shivaji Dasgupta
Guest Article
The crush of civilisations
Our guest author writes about the unification of two unconnected worldviews — of Saraswaji Puja and Valentine's Day— emanating from diverse cultural mores.
By
Yash Bhatia
Advertising
Swiggy's Valentine's Day campaign doubles as app tutorial for older generation
Folks from Swiggy and Talented discuss the Valentine's Day ad film, detailing the journey, challenges, and strategic approach.
By
afaqs! news bureau
Advertising
Kopiko Candy's Valentine's week campaign strikes cupid's arrow with MS Dhoni
The campaign has been conceptualised by Tribha.
By
afaqs! news bureau
Advertising
Single or Taken? AJIO says celebrate Me-Day not V-Day
AJIO aims to shift the focus from romantic love to self-love, encouraging everyone to indulge in retail therapy and embrace their uniqueness.
By
afaqs! partner content
Marketing Initiative
Flipkart plays wingman to Gen Z for Valentine's day gifting
The platform has launched a campaign to help couples navigate the intricate dance of gift-giving.