Results for 'Vanita Keswani'

Media

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
The Planner’s Special

“I wish clients would set joint KPIs and work collaboratively”

An interview with Vanita Keswani, CEO, Madison Media Sigma. This is part of a special series of conversations with media agency heads.
Media

Where do UGC and OTT intersect?

Industry experts dissect the trends.
Advertising

Madison Media wins Media AOR for Cipla Health

The account was won in a multi-agency pitch.
Media

The maiden edition of Media Brand Awards is here

Digital

Sarabhai VS Sarabhai on Hotstar: An Analysis

Media

Madison Media Sigma wins back Dixcy's media duties

Media

Soap Factory: Open seven days a week

Advertising

Vanita Keswani is now CEO, Madison Media Sigma

Media

Merit in BARC's new data, but will wait-and-watch, say advertisers