Results for 'Vedantu'


Has BYJU’s big marketing spends contributed to its current crisis?

During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.
Corporate Communications and PR

Edtech: Where did all the love go?

The tale of edtech taking the entire Indian academic world by storm, has seen a slump. Between legal issues and ad misadventures, what’s edtech’s path to redemption?

Vedantu's latest campaign addresses the education gap in rural India

Addressing the challenge, Vedantu, in partnership with DENTSU CREATIVE India, has developed a patented network aggregator device nestled in a book titled, ‘The Everything Book’.

In 2022 edtech TV ad volume plummeted 62% in comparison to 2021: TAM AdEx

The sector significantly turned its attention to digital advertising with a rise of 74 percent in ad insertions from 2021.
People Spotting

Lucky Saini moves on from Meesho

He had been the vice president and head of brand marketing at Meesho.
People Spotting

Ogilvy appoints Maninder Bali as Associate President

Bali last headed brand marketing for Vedantu

Vedantu & Isobar India launch ‘Project Stream School’ in rural India

An experiment that enables students to access quality education.
People Spotting

Vedantu ropes in Nikhil Rungta as Chief Growth Officer

He will be responsible for scaling and driving growth across all business units and will directly report to Vamsi Krishna, CEO & Co-Founder.

Fittr joins hands with Vedantu to provide wellness sessions for children to promote an active lifestyle

Once a month, live nutrition and fitness sessions will be held in a first-of-its-kind partnership.

Creating a personalised learning experience remains a challenge for edtech space, says Vedantu’s Maninder Bali

The edtech player's latest ad films talk about teachers' pivotal role in a student’s life. A chat with the head of brand marketing.