Results for 'Vim'


Vim's #OwnYourOwnDishes campaign challenges gender-based stereotypes in household responsibilities

The vodcast featuring poetess Priya Malik aims to emphasise the importance of equality in chores and defies traditional gender roles.

Vim’s new ad is all for brass and copper cleansing; Here’s why

The film shows a tussle between a worshipper and a peacock, until Vim comes to rescue.

Vim celebrates independence from gender stereotyping in its latest ad

The 30-second ad promoting Vim bar has been developed by MullenLowe Lintas Mumbai
Points of View

Why is kindling controversy through deceptive marketing tactics the new rage for brands?

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.

Inside the HUL Vim Black campaign: The what, how, who, and why at all

Deepak Subramanian, executive director, HUL and GM -South Asia, homecare, on the satirical ad that received criticism over the weekend for getting its messaging wrong.

Vim recognized as one of the ‘World’s fastest growing brand of the decade’ by Kantar

Recognition by Kantar at the Cannes Lions International Festival of Creativity 2022 as well as Kantar Global’s Creative Effectiveness Award for its purpose film in the ‘Un-stereotype’ category.

"Consumers prefer liquid soap, makes dishwashing experience better": HUL's Prabha Narasimhan

Vim makes a point about equality in its new campaign. An interview with executive director & VP – home care, South Asia, on household inequality.
Points of View

Is there a market for 'dishwasher-only soap' in India?

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?

HUL expands Vim brand to dishwasher friendly soap - in liquid, powder, tablet formats

The new Vim Matic range has been designed for the removal of tough 'Indian' grease stains from vessels.
Social Media

This TikTok video puns on an older Vim ad...

It made a reference to a 2014 Vim commercial by Lowe Lintas