Results for 'Vivek Sharma'

People Spotting

Ex-Pidilite CMO Vivek Sharma comes on board with Fixcraft as marketing consultant

Fixcraft is an end-to-end car repair and service and Sharma will be consulting with the company on brand building and marketing.
People Spotting

Pidilite CMO Vivek Sharma has quit

Britannia’s VP of Marketing Vinay Subramanyam had joined Pidilite as CMO in December 2021.
People Spotting

Polycab India appoints Vivek Sharma as Deputy Managing Director

Prior to joining Polycab India, Sharma was managing director, Panasonic Life Solutions India where he was the first Indian managing director, to head the electricals arm of Panasonic Group in India.
Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.

Stick to social distancing, urges Fevicol in a humorous new experiment

The leading adhesive brand stuck ‘blocked’ tables and chairs to the floor so that the rule flouters didn’t get a seat and maintained distance from one another.
People Spotting

Tetsuyasu Kawamoto appointed as Managing Director of Panasonic Life Solutions India

The company announced his appointment after Vivek Sharma, MD of Panasonic Life Solutions India stepped down.

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

"Carpenters and teachers are influencers in our field": Vivek Sharma, CMO, Pidilite

We interviewed the CMO of Pidilite as he completes five years on the job.

Pidilite's new TVC is a 'Roff' take on tiles and sticky situations

An analysis of the TVC and more on the category...

"Fevicol, like OTT, has interesting stories to tell": Vivek Sharma, CMO, Pidilite

On the occasion of Pidilite's 60th birthday, Fevicol has released a long-format video ad.