Results for ''


Wakefit turns furniture into vehicles to promote its retail stores in Bengaluru

The brand's OOH activation is conceptualised and executed by in-house retail team.
Advertising uses AI to bring alive the kid version of Ayushmann Khurrana in its latest campaign

The campaign ‘Andar ke bacche ko jaga’ uses AI and computer graphics to create the kid version of Superstar Ayushmann Khurrana.
Advertising announces Ayushmann Khurrana as its new Brand Ambassador

Ayushmann will also help the brand in creating awareness and education about sleep health and its importance in the modern context.

Kumar Varun rails against new year parties in a commercial 

He suggests an alternative — Happy Snooze Year Party.
Guest Article

The four Es in the content marketing playbook of new-age startups

New-age startups have realised the importance of authentic content for their overall marketing strategy. Our guest author decodes the four Es of content marketing.
Marketing onboards SaaS Major, Netcore Cloud’s No-Code Product Experience to Enhance User Experience

The collaboration will help save more than 150 developer hours and is estimated to improve conversion across the funnel.

Wakefit spills the beans on its viral IKEA Bengaluru launch ad

After its viral print ad, the home and sleep solutions start-up brand has now released its original web series titled Ghar Set Hai.
Advertising’s Qawwali tells 2021 ‘Tune Pel Diya’

While there have been many ‘year-in-review’ videos this one stands out for its humorous take.

Mattresses, pills, podcasts: Brands across segments are building the 'sleep economy' with products that promise relief from anxiety

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.
Advertising tells 2020, “Bhaad Mein Jaa”

It is a fun qawwali that serves as the right balm to end a troubled year.