The brand's OOH activation is conceptualised and executed by in-house retail team.

The campaign ‘Andar ke bacche ko jaga’ uses AI and computer graphics to create the kid version of Superstar Ayushmann Khurrana.

Ayushmann will also help the brand in creating awareness and education about sleep health and its importance in the modern context.

He suggests an alternative — Happy Snooze Year Party.

New-age startups have realised the importance of authentic content for their overall marketing strategy. Our guest author decodes the four Es of content marketing.

The collaboration will help Wakefit.co save more than 150 developer hours and is estimated to improve conversion across the funnel.

After its viral print ad, the home and sleep solutions start-up brand has now released its original web series titled Ghar Set Hai.

While there have been many ‘year-in-review’ videos this one stands out for its humorous take.

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.

It is a fun qawwali that serves as the right balm to end a troubled year.