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Mattresses, pills, podcasts: Brands across segments are building the 'sleep economy' with products that promise relief from anxiety

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.
Advertising tells 2020, “Bhaad Mein Jaa”

It is a fun qawwali that serves as the right balm to end a troubled year.
Marketing's new campaign aims to breed sleepy millionaires

The company's new campaign with Spring Marketing Capital encourages users to get adequate sleep every night for a chance to become a millionaire