Results for 'Year-ender 2022'


Wavemaker India shines a Spotlight on 23 defining advertising trends of 2023

The report captures the top 23 strategic focus areas across big tech platforms and emerging technologies.
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:
Points of View

The marketer’s playbook for 2023

Leading marketers share their top learnings of 2022 and plans for the coming year.

2022 in ads: Witty, woke, and whimsical

What was your favourite ad campaign of 2022? Is it among these 10 ads?

Media and tech trends in a nutshell

A look back at the most significant trends from the year gone by.

Movers and Shakers of the media and tech industry in 2022

A glimpse of the leadership changes of the past year.

ASCI shifts focus from policing to preventive measures; to launch training academy in 2023

The ad industry's self-regulatory body, Advertising Standards Council of India, is reimagining its role in the advertising ecosystem.

What made news in the media world in 2022?

A brief recap of the most significant events from the year gone by.

Mastercard bets on sports and e-sports sponsorships to reach young audiences

Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, talks about the company's AI-based marketing engine, and association with cricket in India and e-sports.

How did advertising and marketing fare in 2022?

A brief recap of the most memorable moments in 2022.