It also plans to utilise social media platforms, polls, influencers, and content to increase awareness.

With Snaackz, Zing will cover topics like love, fashion and culture- featuring up-and-coming content creators.

Launches brand campaign, ‘Apni Vibe, Apni Tribe’ which aims to create a ‘mahaul’ where the youth feel they are understood and belong.

This program will offer a safe environment for one-on-one communication between mentors and mentees to share knowledge.

The campaign by the channel also covers other less-discussed topics such as male infertility, healthy relationship affirmations, honour killing and female feticide.

The show will begin from 14th August, every Saturday at 7pm.

The number of streams for K-pop doubled in 2020 and BTS was among the top five artists overall on a leading music streaming app.

The new season is about the myriad of situations which this young generation goes through in order to understand this simple word ‘love’ but with a complicated twist.