The brand has also partnered with Manipal Hospitals to further incentivise consumers to take the test proactively.

Anand will be responsible for all marketing, communications, and growth efforts for the company.

Khatija Lokhandwala, head of brand marketing at Zivame, shares the challenges of executing such a move.

The ad has been conceptualized by Leo Burnett.

The campaign was created to showcase that confidence is needed in every aspect of life.

Leo Burnett has created three new ads, which target online lingerie buyers.

Prior to his appointment at Zivame, he served in leadership roles with Halodoc, Mfine, Myntra and Intel.

This is the third in a series of ads which are stand-up sketches by comediennes, talking about the problems that they face as women.

The campaign features stand-up comediennes Prashasti Singh and Aishwarya Mohanraj talking about the product during a performance-like setup.