PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India
Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.
T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore!
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA
The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.