Shubhankar Sen

Shubhankar Sen

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Stories by 'Shubhankar Sen'

Marketing

Indian brands give in to Marvel mania with ‘Deadpool & Wolverine’ merchandise collabs

The collaborations span 25 brands like Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn.
Digital

Global Microsoft outage causes widespread disruptions across sectors

The outage, reportedly linked to a new CrowdStrike update, caused widespread disruptions, including issues for airlines, banks, and media outlets.
Influencer Marketing

From government awards to A-list weddings: Social media creators' rise to prominence

Their participation in events like the Ambani wedding & the National Creators Award marks an era where digital creators are celebrated.
Advertising

Is Pepsi’s cheeky jab at Coca-Cola a message for Burger King, Subway, and other fast-food giants?

Pepsi's latest ad challenges Coca-Cola, but risks boosting its rival's visibility. Is this a risky strategy for Pepsi?
Advertising

Amazon puts '60s spin on iconic '90s 'Sweatermen' campaign for Cyber Monday

The ad leverages nostalgic visuals, catchy tunes and vintage charm to celebrate Cyber Monday shopping.
Advertising

Ami Dulal Chandro: How the 'Khushir Bahon Swiggy' campaign reshapes traditional Pujo narratives

The ad meaningfully weaves Pujo nostalgia into Swiggy's brand ethos, crafting a narrative that subtly pays homage to a previous campaign.
Advertising

From Pandals to doorsteps, Zomato delivers the taste of Pujo

The ad strikes a chord with Bengali emotions, showcasing that, the heart of Durga Pujo is just a delivery away, no matter where you are.
Advertising

Coca-Cola India’s Pujo ad chronicles Kolkata's Pandal hopping and festive feasting culture

The ad portrays the festivities with a lively Bengali song, animated illustrations, lots of food, and Coca-Cola's subtle presence amid Pujo hopping.
Advertising

Shader Melbondhon: Licious gives ode to Bengali regional diversity in joyful Pujo ad

The ad dishes out a delectable celebration of Bengali traditions, uniting Ghotis and Bangals in a Pujo extravaganza of diverse flavours.