afaqs!, Mumbai

Stories by 'afaqs!, Mumbai'


White Rivers Media’s research-based service ‘Capital Z’ helps curate Gen Z first brand strategy

Capital Z has already onboarded some initial sets of key brands.

INNOCEAN renews Global Media mandate with Havas

The mandate comprises the Hyundai Motor Group brands Hyundai, Kia and Genesis.

Trailer Park Group APAC partners with Amazon India on MiniTv’s first tentpole show, ‘Case Toh Banta Hai’

Produced by Banijay Asia, being India’s biggest weekly comedy show, Case Toh Banta Hai is an off-beat, fun-filled, celebrity-driven courtroom satire featuring Riteish Deshmukh and Varun Sharma.

Adani and GMR buy teams in Ultimate Kho Kho

Adani Sportsline acquires Gujarat franchise while GMR Sports owns Telangana franchise.

ITC’s Savlon Swasth India Mission begins #HandwashFirst on World Hand Hygiene Day

Reiterates the message of washing hands before eating in an immersive and experiential food culture.

iProspect named Global Media partner for luxury group, Kering

iProspect will operate as a media partner across all 42 markets where Kering has a media presence, and gradually take charge over Q1 2022.
People Spotting

Lloyd Xavier joins ZEE5 as Marketing Director

He joins from Arha Media and Broadcasting.

Health and fitness platform renamed to after its flagship fitness vertical

The rebranding will be effective from 11th May and will be reflected across all channels, including its app and social media accounts.

SpiceJet honours actor Sonu Sood

A SpiceJet Boeing 737 aircraft has been wrapped in a special livery which includes an image of the actor.

OpraahFx bags influencer management mandate for Total Gaming

The agency will be looking into end-to-end influencer management activities, including brand partnerships and further leveraging the brand value of the gaming influencer.