Brands

Brands

Max Protein ropes in Kartik Aaryan as its brand ambassador

The brand envisions to build a stronger connection with its target audience.
Brands

‘Protinex’ undergoes complete brand revamp; launches new commercial

The legacy brand will now adorn a refreshed logo, superior product experience, transformed modern visual identity, and recyclable packaging jar.
Brands

Parimatch Sports brings in Dinesh Karthik as its brand ambassador

The wicketkeeper-batter will collaborate with Parimatch Sports to create an exclusive line of apparel for the Indian market.
Brands

Yatra partners with Delhi Capitals, rolls out #BindassPlanKar campaign to ensure care-free travel

The campaign is focused on the cancellation protection feature available on Yatra.com
Media

Viacom18 ropes in 13 streaming sponsors for IPL 2023

As per a media report, the sponsors include Dream11, Parle, ET Money, TVS, Puma, Mondelez, Kamla Pasand, ITC, and Pepsi.
People Movement

Jayanti Chauhan to lead Bisleri after TCPL deal falls off: Report

Ramesh Chauhan's daughter Jayanti Chauhan will now head Bisleri International.
Marketing

How Kotex is relaunching itself in India with a new identity

In an interaction with afaqs!, Saakshi Verma Menon, marketing director, Kimberly-Clark India, talks about relaunching Kotex in the country and the marketing strategy.
Advertising

Rebranding is in vogue, but does your brand actually need it?

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.
Brands

Delhi Capitals signs JSW Paints as the team’s Principal Sponsor for WPL 2023

As part of this brand collaboration, all the Delhi Capitals women’s team will wear the JSW Paints logo.
Brands

Nokia breaks free of its legacy shackles, will its rebranding exercise bear fruit?

Brand experts dissect the new logo of the Finnish mobile brand that is now transitioning to become a 'B2B technology innovation leader.'
Brands

Max Protein ropes in Kartik Aaryan as its brand ambassador

The brand envisions to build a stronger connection with its target audience.
Brands

‘Protinex’ undergoes complete brand revamp; launches new commercial

The legacy brand will now adorn a refreshed logo, superior product experience, transformed modern visual identity, and recyclable packaging jar.
Brands

Parimatch Sports brings in Dinesh Karthik as its brand ambassador

The wicketkeeper-batter will collaborate with Parimatch Sports to create an exclusive line of apparel for the Indian market.
Brands

Yatra partners with Delhi Capitals, rolls out #BindassPlanKar campaign to ensure care-free travel

The campaign is focused on the cancellation protection feature available on Yatra.com
Media

Viacom18 ropes in 13 streaming sponsors for IPL 2023

As per a media report, the sponsors include Dream11, Parle, ET Money, TVS, Puma, Mondelez, Kamla Pasand, ITC, and Pepsi.
People Movement

Jayanti Chauhan to lead Bisleri after TCPL deal falls off: Report

Ramesh Chauhan's daughter Jayanti Chauhan will now head Bisleri International.
Marketing

How Kotex is relaunching itself in India with a new identity

In an interaction with afaqs!, Saakshi Verma Menon, marketing director, Kimberly-Clark India, talks about relaunching Kotex in the country and the marketing strategy.
Advertising

Rebranding is in vogue, but does your brand actually need it?

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.
Brands

Delhi Capitals signs JSW Paints as the team’s Principal Sponsor for WPL 2023

As part of this brand collaboration, all the Delhi Capitals women’s team will wear the JSW Paints logo.
Brands

Nokia breaks free of its legacy shackles, will its rebranding exercise bear fruit?

Brand experts dissect the new logo of the Finnish mobile brand that is now transitioning to become a 'B2B technology innovation leader.'