Interviews

Marketing

Festive season sees Meesho green light its yearly mega sale

The Platform’s senior director of growth sifts the challenges and opportunities of a festive sale for e-commerce platforms.
Media

"What excites me most is AI - what worries me most is AI"

In a candid interview, Times Internet COO Puneet Gupt shares his learnings about monetisation, business economics and technology.
Marketing

OMD’s Anisha Iyer will not stop hurling truth bombs at clients

CEO of OMD, Iyer, lays out in simple terms her agenda for the agency and how she plans to achieve it.
Interviews

Decoding the amazing comeback story of Sony LIV

Business head Danish Khan reveals for the first time the story behind the OTT platform's rise to more than 24.4 million subscribers.
Marketing

A Terribly Tiny leap from 140 characters to a 4-episode OTT show

Anuj Gosalia, CEO and co-founder, Terribly Tiny Tales, announces foray into OTT content, talks brand building, and plans for 2023.
Interviews

Future Generali’s LGBTQIA+ campaign: Company was prepared for backlash says CMO

Ruchika Malhan Varma talks about the insurance company's latest OOH campaign, its approach towards inclusion and more.
Interviews

Why are many Mumbaikars paying a 70 per cent premium and ‘subscribing’ to single-source milk?

Some 10,000 homes are hooked on Sarda Farms’ white liquid. Can the company scale up its painstakingly-built farm-to-home model?
Interviews

“What the hell are you doing?” puzzled friends asked Kunal Kapoor when he was co-founding Ketto

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Interviews

Wakefit: How to race to Rs 1,000 crore in sales without losing money

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.
Marketing

OMD’s Anisha Iyer will not stop hurling truth bombs at clients

CEO of OMD, Iyer, lays out in simple terms her agenda for the agency and how she plans to achieve it.
Interviews

Decoding the amazing comeback story of Sony LIV

Business head Danish Khan reveals for the first time the story behind the OTT platform's rise to more than 24.4 million subscribers.
Marketing

A Terribly Tiny leap from 140 characters to a 4-episode OTT show

Anuj Gosalia, CEO and co-founder, Terribly Tiny Tales, announces foray into OTT content, talks brand building, and plans for 2023.
Interviews

Future Generali’s LGBTQIA+ campaign: Company was prepared for backlash says CMO

Ruchika Malhan Varma talks about the insurance company's latest OOH campaign, its approach towards inclusion and more.
Interviews

Why are many Mumbaikars paying a 70 per cent premium and ‘subscribing’ to single-source milk?

Some 10,000 homes are hooked on Sarda Farms’ white liquid. Can the company scale up its painstakingly-built farm-to-home model?
Interviews

“What the hell are you doing?” puzzled friends asked Kunal Kapoor when he was co-founding Ketto

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Interviews

Wakefit: How to race to Rs 1,000 crore in sales without losing money

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.