Marketing

Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

JLR India seeing 20-30% of bookings shift online, says MD Rajan Amba

Levi's onboards Diljit Dosanjh as global brand ambassador

IKEA moves in—how it plans to fill north India’s 'spacious' homes

Can Luna make a comeback as an EV after 20 years?

Khalsa EV onboards Kiku Sharda as brand ambassador

Is Shark Tank India’s marketing bite losing its teeth behind the paywall?

How Indian luxury shoppers make decisions: Unlocking the power of ZMOT & FMOT

Nykaa expands with posh Mumbai store; heats up beauty market game

Thanks to Marico, Saffola for educating consumers on oils: BN Group CMO