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Advertising

Commonly used term and lacks exclusivity to any campaign, responds Kellogg’s to Eatfit’s plagiarism claim

The breakfast cereal brand has denied all allegations of plagiarism over the tagline 'Kuck Kar Dikhane Ki Bhookh.'
Digital

DoubleVerify takes down Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms.
Advertising

CavinKare’s Indica launches new TVC

The TVC talks to consumers and presents the brand’s great proposition of 10 minutes hair coloring.
Advertising

Sebamed launches latest campaign #UmeedNahiSach for its Beauty & Personal Care portfolio

The campaign reaffirms Sebamed’s commitment towards transparency in communication & providing science-backed skin & hair care products with pH 5.5 benefits.
Advertising

Muthoot Finance onboards Madhuri Dixit as Brand Ambassador

The brand also continues to have Amitabh Bachchan as its brand ambassador.
Advertising

Archies Limited launches a digital campaign around Valentine’s Day

The whole idea of the campaign is to gift a card to your loved ones.
Advertising

How do you land your dream internship?

A LinkedIn user posted a self-made 33 second commercial for CRED, just to land an internship.
Marketing

Almost 80% Indians happy to pay small fee to access ad-free experience: Samsung Ads Report

The study compared key markets in Europe and APAC to understand what drives audiences to engage with advertising experiences across the TV landscape.
Social Media

Edelweiss Mutual Fund uses truck art to promote mutual fund investments

Keeping in mind the campaigns inspired by marketers, the company has created its own version of Mutual Fund investment.
Advertising

Mivi goes after boAt again in round two of an ever-growing ad fisticuffs

The genesis of this mocking is that boAt products, as per Mivi, are made in China and assembled in India while claiming otherwise.
Advertising

CavinKare’s Indica launches new TVC

The TVC talks to consumers and presents the brand’s great proposition of 10 minutes hair coloring.
Advertising

Sebamed launches latest campaign #UmeedNahiSach for its Beauty & Personal Care portfolio

The campaign reaffirms Sebamed’s commitment towards transparency in communication & providing science-backed skin & hair care products with pH 5.5 benefits.
Advertising

Muthoot Finance onboards Madhuri Dixit as Brand Ambassador

The brand also continues to have Amitabh Bachchan as its brand ambassador.
Advertising

Archies Limited launches a digital campaign around Valentine’s Day

The whole idea of the campaign is to gift a card to your loved ones.
Advertising

How do you land your dream internship?

A LinkedIn user posted a self-made 33 second commercial for CRED, just to land an internship.
Marketing

Almost 80% Indians happy to pay small fee to access ad-free experience: Samsung Ads Report

The study compared key markets in Europe and APAC to understand what drives audiences to engage with advertising experiences across the TV landscape.
Social Media

Edelweiss Mutual Fund uses truck art to promote mutual fund investments

Keeping in mind the campaigns inspired by marketers, the company has created its own version of Mutual Fund investment.
Advertising

Mivi goes after boAt again in round two of an ever-growing ad fisticuffs

The genesis of this mocking is that boAt products, as per Mivi, are made in China and assembled in India while claiming otherwise.