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The IAA urges advertisers and agencies to take a breather

Made by Madison, the campaign folks to show empathy during the hour of crisis.
Advertising

Ashwini Deshpande, only Indian among Jury Presidents at The London International Awards (LIA)

Deshpande will lead the Design and Package Design Jury.
Guest Article

Conscience has left the building; what remains are humanlike ruins

“Don’t you find it a shameful antithesis when an industry that exists and is paid for understanding human behaviour is suffering from a loss of humanity?’ writes KV Sridhar, aka Pops.
Media

What are the new tenets of storytelling amidst a dark reality?

Should content reflect the devastation all around us or try to create cheer? Storytellers on TV and OTT discuss this puzzle.
Advertising

Mi India’s call to action for men missing salon trips

The ‘Your Salon at Home' campaign for Mi Beard Trimmer promotes personal grooming as salons and hairdressers shut shop due to COVID lockdowns.
Marketing

As digital onboarding becomes an everyday thing, the ‘welcome kit’ photo has become de rigueur

LinkedIn is flooded with such snaps; we take a look at it and the world of online inductions and the first few days at work in today’s world.
Marketing

Swiggy, DDB Mudra Group, MullenLowe Lintas Group, WATConsult among companies moving to the 4 day work week

As COVID continues to ravage the nation, the employers look for an extra holiday a week in a bid to soothe frayed nerves, and keep mental stress and burnout at bay.
Marketing

Renault has a new logo; here’s how it changed over the years

The new logo will appear on Renault vehicles to be launched next year and the entire Renault range will carry it by 2024.
Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Guest Article

Conscience has left the building; what remains are humanlike ruins

“Don’t you find it a shameful antithesis when an industry that exists and is paid for understanding human behaviour is suffering from a loss of humanity?’ writes KV Sridhar, aka Pops.
Media

What are the new tenets of storytelling amidst a dark reality?

Should content reflect the devastation all around us or try to create cheer? Storytellers on TV and OTT discuss this puzzle.
Advertising

Mi India’s call to action for men missing salon trips

The ‘Your Salon at Home' campaign for Mi Beard Trimmer promotes personal grooming as salons and hairdressers shut shop due to COVID lockdowns.
Marketing

As digital onboarding becomes an everyday thing, the ‘welcome kit’ photo has become de rigueur

LinkedIn is flooded with such snaps; we take a look at it and the world of online inductions and the first few days at work in today’s world.
Marketing

Swiggy, DDB Mudra Group, MullenLowe Lintas Group, WATConsult among companies moving to the 4 day work week

As COVID continues to ravage the nation, the employers look for an extra holiday a week in a bid to soothe frayed nerves, and keep mental stress and burnout at bay.
Marketing

Renault has a new logo; here’s how it changed over the years

The new logo will appear on Renault vehicles to be launched next year and the entire Renault range will carry it by 2024.
Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.