Marketing

Decoding Cadbury’s decades worth of advertising and marketing mojo

Flower Aura revamps its brand identity

Discount dilemma: Navigating the power and perils of discounting for startup brands

Air India Express unveils new brand identity

Happydent's 'Sign to Smile' comedy show for the hearing impaired spreads joy on World Smile Day

We want to set benchmarks of our own: Veera's Adityan Kayalakal

‘Which' mutual fund, not 'Why'; Axis MF's new campaign push

How D2C Brands are navigating marketing maze amid funding winter

Coca-Cola enters the ready-to-drink alcohol market; launches Absolut Vodka & Sprite in select markets

From MasterChef to World Cup, here is how Veeba is saucing up its marketing