Marketing

Lay’s India responds to creator Bunshah’s deinfluencing tirade against its Magic Masala variant

The Mood of Bharat this festive season: Insights from The Bharat Lab Report

Brands put on their spooky costumes for Halloween

BFSI brands embrace AI-driven marketing tools; discuss upskilling for AI age

It is KBC and Bigg Boss on TV and the Cricket World Cup on CTV for Hyundai India’s latest safety spots

Faasos Wraps XI campaign celebrates World Cup with free wraps for a year

Virtual try-ons: Closing sales or just a fleeting fad for brands?

India's fashion industry was glamourous, but lacked investments; seen as serious business now: House of Anita Dongre's Yash Dongre

Polycab India partners with Madison Media for ICC World Cup 2023

Decoding Cadbury’s decades worth of advertising and marketing mojo