Marketing

WPP collaborates with Sprinklr for AI-driven customer experience solutions

Disney+ Hotstar's CMO on winning rural and urban viewers through ads for the Cricket World Cup

Air India and KidZania announce multi-year partnership

buzzworks partners with 80dB Communications to enhance brand visibility and expansion

Meraki Creative Inc. rebrands as 'Bold & Beyond'

RCB launches 'Dash of RCB' non-alcoholic mixers with 'Life is in the Mix' campaign

How can startup brands balance performance marketing with brand building?

Whisper Media and Asian Paints’ post-production ad-venture in SRK’s ‘Jawan’ 

A peek into Navneet Education’s stationery brands Youva and HQ

Lay’s India responds to creator Bunshah’s deinfluencing tirade against its Magic Masala variant