Results for 'Ad-Fraud'


Bad bots: a rising threat to the digital presence of brands

It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?

Ad fraud: the eternal challenge grows in size

Tech giant Google tripled the number of ad suspensions between 2020 and 2021 due to spike in ad fraud cases.
Guest Article

Ad-tech and the missing stamp of 24 carat assurance

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.

Average Ad-Fraud rate to go up to 45-55% against the present 25-35%

Ad-Fraud likely to increase in Digitally Mature as well as new entrant organisations in the aftermath of Covid-19 pandemic.
Guest Article

Ad fraud: The one disease that digital marketers need to avoid

Our guest author writes about ad fraud, what exactly it is, the types of ad fraud and how marketers can prevent it.

Google's initiative against bad ads in the times of coronavirus

In a blog posted by Scott Spencer, vice president of product management, ads privacy and safety - Google talks about the initiatives against ad fraud.
Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.

India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud

The report revealed facts about the level of fraud, and its awareness in the country

The future of mobile marketing, according to industry experts...

A forum organised by the MMA attempts to decode the nuances of mobile marketing in an attention-deficit digital era

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying