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Results for 'ad fraud'
By
Ubaid Zargar
MarTech
An overview of martech space from the lens of Integral Ad Science
As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
By
Ubaid Zargar
Advertising
Why IPL creates a great opportunity for ad fraudsters
As brands escalate their ad spends during the cricketing carnival of IPL, afaqs! inspects the risks of ad fraud that come along with it.
By
Ubaid Zargar
MarTech
Ad fraud: here’s how digital marketers are dealing with the billion dollar monster
TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.
By
Namah Chawla
Digital
Bad bots: a rising threat to the digital presence of brands
It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?
By
Namah Chawla
Digital
Ad fraud: the eternal challenge grows in size
Tech giant Google tripled the number of ad suspensions between 2020 and 2021 due to spike in ad fraud cases.
By
Shubhranshu Singh
Guest Article
Ad-tech and the missing stamp of 24 carat assurance
The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
By
afaqs! news bureau
Advertising
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
Ad-Fraud likely to increase in Digitally Mature as well as new entrant organisations in the aftermath of Covid-19 pandemic.
By
Vidhu Sagar
Guest Article
Ad fraud: The one disease that digital marketers need to avoid
Our guest author writes about ad fraud, what exactly it is, the types of ad fraud and how marketers can prevent it.
By
afaqs! news bureau
Advertising
Google's initiative against bad ads in the times of coronavirus
In a blog posted by Scott Spencer, vice president of product management, ads privacy and safety - Google talks about the initiatives against ad fraud.
By
Abid Hussain Barlaskar
Points of View
Are interactive ads a viable antidote to ad fraud?
Bots replicate human behaviour, interactions make them unique and dilute trends.
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