Results for 'ad fraud'

Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Marketing

India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud

The report revealed facts about the level of fraud, and its awareness in the country
Media

The future of mobile marketing, according to industry experts...

A forum organised by the MMA attempts to decode the nuances of mobile marketing in an attention-deficit digital era
Digital

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying

Digital

Can multi-touch data points, data access help reduce ad fraud?

Digital

"Ad fraud is not just about bad traffic, it's also about organic traffic": Dhiraj Gupta, CTO & founder, mFilterIt

Digital

Worrying levels of digital ad fraud demand solutions

Guest Article

War on ad fraud

Digital

Viewability, Ad Fraud, Brand Safety...

Profile

"Ad fraud is a moving battlefield": Mastercard's marketing head, Manasi Narasimhan