Grows viewership with an aggressive consumer strategy.

The investment and involvement of ALTBalaji in this space reinforces the potential of the booming celebrity commerce business in India.

Instead, the company CEO is betting more and more money on creating new shows. The strategy is working. Turnover is doubling every year and customer acquisition costs have dropped.

The offline recharge for video-on-demand service is the first-of-its-kind industry initiative.

WFH means consuming more OTT and digital content. How does the SVP - marketing of an Indian OTT platform, spend her day? Divya Dixit opens up on WFH

Brands reveal what they do best through humorous pie charts.

The account was won after multi-agency pitch.

He has been appointed as the CEO and MD for India operations.

He confirms the development to afaqs! over a call.

During the course of the evening, 24 Gold, 19 Silver, six ‘Website Of The Year’ and two ‘App Of The Year’ awards were given away.