The film conceptualised by DDB Mudra highlights the superiority of Johnson's baby soap, specially formulated with naturally derived glycerin and vitamin E.

The campaign is conceptualised by Steve Priya.

With Kapoor as the host, it aims to bring laughter, drama, and surprises.

The partnership enhances excitement and relatability, showcasing his energetic charisma and intense demeanour.

Brands including Acer, Carrera Eyewear, Casio G-Shock, Evocus, HRX, LG, Mahindra Group, and POCO, are also featured in the film.

The film features luxury brands like Rolls-Royce, Range Rover, Skoda, Apple, Tom Ford, Rolex and Ray-Ban.

It feels less spot and more of a teaser for what's to come.

The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.

In a similar move, last year the court issued a legal order favouring Amitabh Bachchan, preventing defendants from exploiting his rights for personal or commercial gain.

The campaign conceptualised by Lowe Lintas, Mumbai will run across all the platforms, including print, radio, digital, and outdoor advertising.