Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.

The brand's CMD talks about distribution learnings, supply chain hassles, and how 2020 will achieve 'that year in history' status

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.

A look at how the two are partnering with each other during the ongoing nationwide Coronavirus lockdown.

The cab-hailing firm has partnered with Flipkart, BigBasket, and Spencer's Retail to facilitate this delivery service.

The brand aims to not only deliver orders timely and seamlessly but also ensure that it provides employment to those who require it the most during this crisis.

Ankit (Amazon), Vivek (bigbasket), Vinod (MedLife), Mohit (Grofers) shot the message on their mobile phones from their respective locations

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.

The brand aims to grow its business by about 200% in the next 12 months with the acquisition.

Having products under private labels has become a major strategy online players use to boost their profit margin.