Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?

As part of its mandate, Rediffusion will work on brand strategy, creative, digital and dealer support communication.

Eight cars, tons of features, and slick action are all packed in one smooth ad film.

... writes our guest author, in an essay about how digital transformation will lead to digital commerce.

It was last changed in in 1997. BMW’s first logo was spotted on aircraft and automobiles in 1917. The logo has been changed regularly since then

A luxury specialist on top-end car marketing...