With this partnership, the brand aims to enhance its visibility and reach among cricket enthusiasts.

Malaika will actively engage in a spectrum of promotional activities for the brand, spanning digital and print campaigns, events and social media initiatives.

Virat Kohli achieved his 49th century on his birthday, November 5, playing against South Africa for the World Cup.

Under this partnership, Shami will endorse PUMA’s footwear, apparel and accessories through multiple activities and campaigns throughout the year.

She will capture the youth market for the brand in India.

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?

The Indian ace cricketer is the first ever non-footballer Brand Ambassador.

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