Burger King's revamped visual identity to debut in India
The fast food company will be rolling out a new logo, packaging, crew uniforms, restaurant signage and décor, social media and digital and marketing assets this month.
"Good brands adapt in ways that they're still meaningful to customers": Srinivas Adapa, Burger King India
The CMO of Burger King India says the brand has doubled its activity online, and will soon launch an omnichannel app that works both offline and online.