According to confirmed sources, the short video app had called for a pitch in December last year for a project and chose McCann Worldgroup.

As Helo makes a major push for user acquisition with a national campaign, we catch up with the platform's head of entertainment Chhandita Nambiar

Hemant Arora and Narayanan Radhakrishan have joined as zonal sales head, West and national agency head, Global Business Solutions, respectively.

He joins the company from Hashtag Poker.

A chat with the head of monetisation of ByteDance India.

The campaign, devised by the Helo Care initiative, was launched on October 14.