Results for 'Cadbury Oreo'

Marketing

"Consumers now make choices based on occasions, not categories": Anil Viswanathan, Mondelez

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.
Advertising

Oreo opens its first-ever Oreo Cafe offering shakes, sundaes and a secret menu item

The cafe in New Jersey, United States, will also sell Oreo products and limited edition Oreo merchandise, including tote bags, apparel and home decor.
Marketing

“Launches in COVID scenario more complicated but critical to meet consumer needs”: Inderpreet Singh, Mondelez India

The new milk shake mix extension of Mondelez’s cookie brand Oreo lets consumers have their cafe-like Oreo shakes at home.
Marketing

Mondelez introduces Cadbury 5Star flavoured Oreo

The product launch will be supported by a 360-degree campaign, which includes strong digital, OOH, in-store visibility and influencer marketing.
Advertising

Oreo's 'at home' campaign asks kids, adults to make the most of WFH

The new ad film reminds adults, who are working from home, to stay playful and take time out to engage with their kids, while they're at it.