While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

Brand anthems from KKR, CSK, MI and IPL promotional campaigns are unforgettable.

The campaign aims to give the players more time to train and excel.

The collaborations highlight its commitment to reliability and engagement while amplifying its presence and connecting with audiences.

As part of the partnership, CSK will display the Equitas SFB emblem on the leading side of their headwear.

As part of the arrangement playR will exclusively manufacture and sell CSK’s team wear and CSK branded cricket equipment.

The brand is encouraging consumers to do not just a normal whistle, but a Strong whistle for their team this season.

As part of this, playR will exclusively manufacture and sell CSK’s team wear and CSK branded cricket equipment.

Former Indian cricket team captain and brand ambassador Mahendra Singh Dhoni is also a shareholder in the company.

The new TVC promotes Indian Premier League’s first match on March 26 between Chennai Super Kings and Kolkata Knight Riders.