The film is an effort to address the dire need to make India malnourishment free and ensure that every child across rural India is healthy and nourished.

The film captures the perspective of a modern child who cherishes parents' time and presence more than materialistic gifts.

Viacom18, Cartoon Network, Tide and many other brands have shared creatives on social media to celebrate Children's Day.

The campaign draws parallels between the trust, consistency, and reliability shared in parent-child relationships and the principles of an SIP.

Nick has launched #HappyKidding campaign to encourage children to dream big, learn fearlessly and explore the world around them in their own style.