Results for 'COLORS'

Media

Will it be easy getting TV audiences back to the age-old ‘appointment viewing’ phenomenon?

The Coronavirus-induced lockdown resulted in a ban on filming in India. No fresh episodes were airing on the small screen and so, the audiences got exposed to on-demand viewing on streaming platforms, many of them for the first time.
Companies

COLORS' Mother’s Day campaign created by Enormous Brands’ celebrates non-mothers too

The campaign clocks an organic reach of around 90,000 across digital platforms~ and is still being shared.
Companies

COLORS to pay a musical tribute to the legends - late Rishi Kapoor & Irrfan Khan with Dard-e-Dil

The virtual concert will feature Bharti Singh, Maniesh Paul, Sukhwinder Singh, Aditya Narayan, Arjun Bijlani, Hina Khan, Devoleena Bhattacharjee, and others.
Media

The enduring magic of Ramayan and Mahabharat on Indian TV

India's top content creators explain why these epics will always captivate Indians, even if the production quality seems shoddy. Because TV is a storyteller's medium.
Media

COLORS acquires rights to air Mahabharat

The show will air daily starting Monday May 4, 2020, every day from 7 - 9 pm. The show was first aired between 1988-90.
Media

Corona scare: No filming till March 31; TV to suffer the most

In a meeting held yesterday, it was decided to put a ban on shooting films, TV serials, web series, among other forms of entertainment.
Media

Viacom18 bets big on sports; to broadcast league featuring international cricketing legends

The tournament kicks off on March 7, 2020 and will be telecast on Colors Cineplex at 7 pm.
Interviews

"Reality shows give brands an ROI that is beyond a 30-second-slot": Nina Elavia Jaipuria

An interview with the head, Hindi Mass Entertainment and Kids TV Network, Viacom18
Companies

COLORS Tamil’s pathbreaking all-women television show, KODEESWARI, creates history worldwide with its first 1 Crore winner!

Kousalya Kharthika from Madurai wins the Rs. 1 crore jackpot.
Marketing Initiative

Here’s what to expect in Season 4 of Naagin–Bhagya ka Zehreela Khel

December 14 marked the premier of Naagin’s 4th season on COLORS.