It will also be available on Viacom18's regional channels in Hindi, Tamil, Bengali and Kannada. 

The network will be offering Bigg Boss 17 as a platform-agnostic show, selling both television and OTT slots together. 

Conceptualised in the jungle, the 13th edition of the show will feature 14 contestants across different vocations.

Witness the ultimate clash of supernatural powers as 'Bekaaboo' brings together the invincible Rakshas, played by Shalin Bhanot, the righteous Pari portrayed by Eisha Singh, and the antagonist Monalisa, in a visually extravagant saga.

The campaign launched by the Hindi GEC for their upcoming fantasy fiction show painted the social media platforms red with its chatter.

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.

Bigg Boss 16 continues to be a blockbuster trend and the show emerges as the biggest platform for brands to connect with its consumers.

Conceptualised by Leo Burnett, the brand film captures members of a joint family bringing in the celebrations in separate houses and sharing them on a group chat window.

The show’s digital launch campaign with content surrounding fun pranks, BTS videos, sneak peeks and much more received an overwhelming response.

Maruti Suzuki continues its association as the presenting sponsor while charged by Thums Up comes on board as the powered by sponsor.