The Mr. AAM flavour will be promoted through various channels including print, digital, outdoor, mobile, and radio campaigns.

The company has been investing in growing the rural footprint, which has helped rural demand for its brands grow ahead of urban.

The surge in ad spending contributed to the company's overall performance, resulting in a 7.3% increase in consolidated revenue.

The brand also registered a 3.53% increase in Net Profits for the first quarter of FY24.

This marks Dabur’s entry into the over Rs 25,000 crore branded spices and seasoning market in India.

The account was won following a multi-agency pitch.

Previously, he was with Dabur India as Group Brand Manager.

Previously, he was Company Secretary & Compliance Officer at Max Ventures & Industries.

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.

Dabur forays into the health food drink category with its new brand Dabur Vita.