What happens to an industry that’s all about appearances when the world is less stage, more living room? A planner peeks into the beauty segment.

DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture.

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

Its new ad talks about love during the time of COVID as the country emerges from its lockdown.

To ensure that girls don't go through this alone, the campaign wants their family members to freely initiate conversations around periods.

As part of the mandate, 22feet Tribal Worldwide, a part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce. The integrated account includes creative by DDB Mudra.

InterMiles' VP, marketing and member engagement, speaks about the brand's new campaign.

Venkky will also serve as the Group’s Chief Digital Officer.

Campaigns by McDonald's and United Colors of Benetton, show us how many shades of Independence we can have...