The brand has initiated a new campaign showcasing 1008 AI-generated physical Durga Avatars of real mothers.

The campaign celebrates the spirit of Durga Pujo through West Bengal’s traditional Textile and Handloom Art.

Conceptualised by Havas Worldwide India, the ad film features artists using makeup as paint to draw Durga avatars.

The event will take place from October 20 to October 24, 2023 at Major Dhyan Chand National Stadium, New Delhi.

'Wow! Bahon' campaign draws a parallel line between the godly bahons that carry deities and the everyday human bahons.

The digital film explores the journey of an artist who rediscovers his creative passion through nature.

The brand has also launched a specially crafted film, developed by Media Monks, Capturing 5 Days of Durga Pujo Celebrations.

The film shows the dilemma that plagued an idol maker as he created idols year on year and finally addressed the problem personally.

The campaign, conceptualised by Social Beat, will run from the onset of Pujo till Dashami.