Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range
Mantra Masala will be available in different pack sizes ranging from 8 gm to 200 gm at price points ranging from Rs 5 to Rs 110 across general & modern trade and e-commerce channels.
"We will take share from both MNCs and regional brands": Mohan Goenka, Emami
With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.