Results for 'Emami'


Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.

Zandu Chyavanprash launches a new variant fortified with natural jaggery (Gurh)

Made with precious Ayurvedic herbs, Zandu Chyavanprash Avaleha Jaggery (Gurh) with No Added refined sugar is Scientifically proven for 2X Immunity.

"We will take share from both MNCs and regional brands": Mohan Goenka, Emami

With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.

Emami forays into Home Hygiene Space with ‘EMASOL’

Shikhar Dhawan has been roped as the Global Brand Ambassador for EMASOL.

How large is the hand sanitiser market?

The volume has exploded, growing 10 times over the last year. But prices have imploded due to several factors.

“People will carry sanitisers as a hygiene habit, but frequency of usage will decline”: Priti A Sureka, Emami

We look at Emami’s ‘hygiene’ ambitions as its iconic flagship brand BoroPlus turns into a vehicle for navigating newfound COVID terrain.
People Spotting

Ex-Britannia, Ex-Unilever Honcho, Neeraj Chandra joins Innoviti’s Board

Prior to this, Neeraj was with Emami as the CEO of their Consumer Care Division.

Emami joins hand with MAD Influence for its #NavratnaCoolChampi campaign on TikTok

#NavratnaCoolChampi campaign goes viral with 5 Billion views in just 3 days.

‘Dabangg’ star Salman Khan dances to new ‘Fevicol Se’ tune for Emami’s Navratna Oil

This summer’s ‘Thanda Thanda Cool Cool’ ad comes with a ‘Chamatkaari Champi’ proposition.
Viral Diaries

“I don’t think any leadership should be like a policeman”: Harsh Vardhan Agarwal, Emami

In this interview for our Viral Diaries series, the director of the FMCG giant recommends that companies should prepare better for crisis scenarios.