The seven-minute-long film is the story of Pooja Didi, a milk centre owner, who employees those who have lost their jobs due to the COVID pandemic.

Adds new features including personalised greetings with Diwali-ready Avatars.

Facebook is a mammoth in terms of online communities, but like Google, it is yet to crack the commerce side of the internet.

One of Facebook's earliest employees in India, Das will now be pursuing her interest in public service.

The app intends to make it easier for brands and consumers to talk and shop on it, and there’s a video to show you how.

Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.

As part of the campaign, brands are invited to submit their briefs in the ‘Love Runs Deep challenge’ to have exclusive access to 25 creators to work with them free of cost.

This includes shopping from reels, IGTV videos and an integration with Facebook's messenger app.

From increased digital access to evolving media experiences, ‘Turn The Tide’ promises strong insights for marketers in the new normal.

The deal with Facebook will cover licensing and royalties whenever music represented by the IPRS is used on Facebook and Instagram.