Results for 'Fastrack'


The marketer’s playbook for 2024

Marketing heads from Marico, Mondelez, Tata CLiQ, and others share their learnings from 2023.

Fastrack's 'Be Both' campaign celebrates youth paradoxes with Vijay Deverakonda as Brand Ambassador

The campaign film uses a split-screen effect to highlight how different realities can be for youth.

Why is Fastrack revamping its Smart business?

Fastrack has been part of smart wearables for more than five years. The fashion brand’s marketing head puts the spotlight on the new identity and plans ahead.

Fastrack’s new campaign presents sunglasses as more than fashion

The brand campaign, #NecessoryNotAccessory brings attention to the functional aspect of sunglasses.

Titan’s latest lifestyle foray is all about redefining women’s handbags

The company is targeting Rs 1,000 crore revenue from the segment over the next five years from IRTH and Fastrack bags.

Watch the ways of GenNext’s Quirky Daters in new Fastrack campaign created by Lowe Lintas

The campaign takes on quirky dating with Fastrack’s all-new stylish collection.

Fastrack bets on wearables and smartwatches category

The wearables segment in India has seen exponential growth over the last few years. Here’s how Fastrack is fighting for a slice of that pie.

Fastrack on boards Sanya Malhotra as the new brand ambassador

The brand has launched a campaign #DoMoreWithYourHands for Fastrack Reflex Play+.

Fastrack tunes into Asia’s largest Genz community with Viral Fission

The youth intelligence platform conceptualised and executed fun contest #TuneIntoYou to engage the dynamic Genz cohort and promote the product.
People Spotting

Groww India appoints Pooja Sharma as Director Of Brand Marketing

Previously, she was with Titan Company as Senior Brand Manager- Fastrack.