The film titled #YaadRakheinScreenKarein encourages everyone to reflect on the significance of cancer screening in their daily lives.

The campaign leverages technology, transfers, and early life lessons to bridge the gap between innocence and commitment, emphasising the practicality of financial planning

The video campaign comes with a message to inspire everyone to set and fulfil their financial goals with the bank.

The film is screened on Cinema screens across Kerala.

Prior to being appointed at Federal Bank, M V S was heading – Marketing, Digital and Corporate Communication at TATA AMC.