Results for 'Fortune Foods'

Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Marketing Initiative

Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.

Fortune casts off its edible oil image with a new logo

The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience.
Marketing Initiative

The nation finally knows #WhatsInTheBox

Fortune unveils its new identity & wide range of offerings through an unconventional unboxing campaign.
Marketing Initiative

The Nation Wants to know #WhatsInTheBox

Social media gears up as Sherlock to solve Fortune Foods’ Instagram puzzle.
Marketing Initiative

Taking Sehat Ka Promotion To The Next Level: Fortune Rice Bran Health Oil's 21 Day Challenge Makes Wave

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.
Marketing Initiative

Fortune Foods lights up Instagram with a nifty platform innovation

Conceived and Executed by Digital Agency Experience Commerce, the campaign calls out to people to make digital Rangolis using customized food GIFs on Instagram.
Marketing Initiative

Experience Commerce adds festive flavors to Durga Puja with Fortune Foods’ Pet Pujo Parikrama

Here’s how Experience Commerce turned the ‘Ghoti & Bangal’ tussle into a gastronomical union this Durga Pujo.
Marketing Initiative

“We recognise Khichdi as a 'Superfood'”: Ajay Motwani, Adani Wilmar

We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.
Marketing Initiative

A modern blend of panchali and patachitra – Here’s how Experience Commerce took Fortune Foods’ Ilish Utsab to another level of nostalgia

The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture.