Results for 'Godrej'

Marketing

Brand heads take control of startups: how has the game changed?

At the first edition of afaqs! Startup Brands Summit, marketers discuss the changes that take place, when they move from a global brand to a startup.
Marketing

What’s driving the sustainability agenda of brands?

Brands like KitKat, Adidas, Godrej have recently launched eco-friendly alternatives for their products. Does sustainability negate profits?
Marketing

Godrej launches eco-friendly Ready-to-Mix Body Wash at a ‘Magic’ price point

The product’s first TVC features actor Shah Rukh Khan in it.
Guest Article

"Consumers have a cognitive ad blocker for content that makes tall advertising claims": Sujit Patil, Godrej

2021 could be the year of communication resurgence, and our guest author makes a case why.
Companies

Godrej urges people to help slow down climate change with its World Earth Day #TwoDegreesCooler film

The film intends to urge individuals and industry owners to help slow down climate change, by turning to smart usage of resources.
Marketing

Godrej Consumer Products launches home cleaning range ProClean

The new ProClean range offers three products including ProClean Toilet Cleaner, ProClean Bathroom Cleaner and ProClean Floor Cleaner.
Advertising

'We need this Diwali', urges Godrej's new ad for LAL HIT cockroach spray

It’s not every day you see a cockroach spray being advertised in a Diwali ad.
Marketing

Godrej Locks introduces contactless key; arm and foot operated doors in Delhi

The company expects to capture 70 per cent demand in the city across sectors like healthcare, hospitality, retail, etc.
Marketing

How large is the hand sanitiser market?

The volume has exploded, growing 10 times over the last year. But prices have imploded due to several factors.
Companies

India Circus by Krsnaa Mehta joins hands with ‘Pratham’ to give proceeds of mask sales

15% of sale proceeds will be donated to them along with 1500 units of masks.