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Blog
Results for 'Godrej'
By
Benita Chacko
Marketing
Godrej launches eco-friendly Ready-to-Mix Body Wash at a ‘Magic’ price point
The product’s first TVC features actor Shah Rukh Khan in it.
By
Sujit Patil
Guest Article
"Consumers have a cognitive ad blocker for content that makes tall advertising claims": Sujit Patil, Godrej
2021 could be the year of communication resurgence, and our guest author makes a case why.
By
afaqs!
Companies
Godrej urges people to help slow down climate change with its World Earth Day #TwoDegreesCooler film
The film intends to urge individuals and industry owners to help slow down climate change, by turning to smart usage of resources.
By
afaqs! news bureau
Marketing
Godrej Consumer Products launches home cleaning range ProClean
The new ProClean range offers three products including ProClean Toilet Cleaner, ProClean Bathroom Cleaner and ProClean Floor Cleaner.
By
afaqs! news bureau
Advertising
'We need this Diwali', urges Godrej's new ad for LAL HIT cockroach spray
It’s not every day you see a cockroach spray being advertised in a Diwali ad.
By
afaqs! news bureau
Marketing
Godrej Locks introduces contactless key; arm and foot operated doors in Delhi
The company expects to capture 70 per cent demand in the city across sectors like healthcare, hospitality, retail, etc.
By
Abid Hussain Barlaskar
Marketing
How large is the hand sanitiser market?
The volume has exploded, growing 10 times over the last year. But prices have imploded due to several factors.
By
afaqs!
Companies
India Circus by Krsnaa Mehta joins hands with ‘Pratham’ to give proceeds of mask sales
15% of sale proceeds will be donated to them along with 1500 units of masks.
By
Debashish Chakraborty
Advertising
Shot in 8 hours, Godrej comes out with first homemade TVC for soap
We spoke to Anu Joseph, chief creative officer, Creativeland Asia, to understand what went on behind the scenes
By
Ananya Pathak
Advertising
“The film was an experiment”: Swati Rathi, Godrej Appliances, on first 'zero' budget ad
The brand’s new spot features employees in their homes. The marketing head talks about behind the screen scenes and the execution of the ad.
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