Results for 'HUL'

Marketing

"Consumer is seeking customised solutions for specific needs": HUL's Prabha Narasimhan

In an interview with afaqs!, the executive director – home care, HUL, talks about the journey of Sunlight Detergent, Unilever's first brand in India.
Advertising

HUL’s Sunlight detergent brightens Durga Puja for Bengali handloom weavers with 'Tantir Rong’

The brand has also changed the product pack design for the first time ever and launched a special ‘Sunlight Pujo Pack’.
Marketing

HUL launches ‘UShop’ digital store to directly reach consumers; move to wrest control back from the Amazons and the Flipkarts?

With its digital shop, HUL controls everything from warehousing to distribution to delivery to user data.
Marketing

"Consumers now make choices based on occasions, not categories": Anil Viswanathan, Mondelez

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.
Advertising

Glow & Lovely’s new spot celebrates India’s 56 women athletes at the Tokyo Olympics, and also the ones to follow 

The ad transforms common activities of women into Olympic sports.
People Spotting

HUL’s Geetika Mehta is Hershey India’s new MD

She takes over from Herjit Bhalla who was elevated to a global role earlier this year.
People Spotting

Sudhir Sitapati moves on from HUL, Srinandan Sundaram is the new ED, Foods and Refreshment

Sundaram, at present, is executive director, Customer Development.
Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Marketing

HUL wants you to move beyond a soap’s pH and use your common sense

Post the Sebamed saga, the FMCG giant has launched a microsite dedicated to one point - there’s more to a soap that just its pH levels.
Advertising

And now, a soap brand that parodies the Sebamed-HUL saga...

Brinton Pharma's Neobar says that expert doctors trump women in bathtubs.