Results for 'HUL'

Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Marketing

HUL wants you to move beyond a soap’s pH and use your common sense

Post the Sebamed saga, the FMCG giant has launched a microsite dedicated to one point - there’s more to a soap that just its pH levels.
Advertising

And now, a soap brand that parodies the Sebamed-HUL saga...

Brinton Pharma's Neobar says that expert doctors trump women in bathtubs.
Advertising

Lux spot starring Kareena Kapoor Khan takes a woke stance, tries to bust pregnancy stereotypes and redefine the 'glow'

But, why has the soap brand suddenly taken this route to wokeness?
Advertising

Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
Advertising

Here’s ASCI’s response to the Sebamed-HUL saga

The Advertising Standards Council of India says that it hasn’t received any complaints so far.
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Advertising

HUL’s Pears responds to Sebamed’s jab, reiterates its purity and transparency

This after Sebamed called out Pears and claimed its pH matches the pH of Rin, the detergent bar from HUL.