Results for 'HUL'

Advertising

“The film was taken to consumers within 24 hours of being written”: FCB’s Swati Bhattacharya on Horlicks ad

This is the second ad for the nourishing malt-based beverage since it was acquired by HUL from GSK in April 2020.
Advertising

Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?

Is a celeb's presence in an ad enough for a brand to sell its products?
People Spotting

RBML appoints Kedar Apte as CMO

He was VP marketing at Castrol India before this appointment.
Road To Recovery

A road trip to an OYO room…

OYO’s latest ad campaign ‘Road Trippin’ urges customers to go on a road trip while the hotel chain assures a sanitised COVID-safe OYO room.
Marketing

Fair&Lovely’s cameo appearance in a Netflix movie

The fairness cream played the role of a solution to the problem of having dark skin. It was being secretly applied by a male UP cop in the movie Raat Akeli Hai.
Advertising

Sunsilk's ad tells a hairdresser's story during the pandemic

The ad by Wunderman Thompson South Asia uses an out-of-work hairdresser to advertise for Sunsilk Black Shine shampoo.
Guest Article

"Privilege of being fair created fairness cream market, not the cream"

An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.
Marketing

What can the fairness segment learn from HUL's move towards skin colour equality?

HUL recently announced that it will stop using the word ‘Fair’ in the name Fair & Lovely in attempt to make the brand 'more inclusive'.
Guest Article

Dropping ‘the’ word – Fair or Unfair?: An analysis of HUL's move

Just changing the name barely cuts it, feels our guest writer. The company ought to stop production, apologise, he opines.
Companies

HUL donates over 74,000 testing kits to tackle the spread of Covid-19 in India

The company is supporting around six lakh migrant labour families with food kits and essential hygiene and nutrition products post-lockdown to help fight Covid-19.