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Results for 'HUL'
By
Ubaid Zargar
Advertising
Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve 'fake cheese', at a time when McDonald's is dealing with a cheese dilemma of its own.
By
Shreyas Kulkarni
Advertising
Brooke Bond’s new ad tests the water of its long-held philosophy of overcoming biasses
Ogilvy CCOs Harshad Rajadhyaksha and Kainaz Karmakar explain the ad that shows a blind man accepting tea from a stranger during their train journey.
By
afaqs! news bureau
People Spotting
People on the move: Key shifts and moves in advertising, media, and marketing in 2023
From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.
By
afaqs! news bureau
Brands
Hindustan Unilever registers more than 60% YoY surge in ad spends for Q2FY24
The brand’s ad spends for the quarter ending September 30th stood at Rs 1720 crore, compared to Rs 1041 crore for the same quarter last year.
By
Yash Bhatia
Advertising
Rexona is not done yet; looking to create brand awareness on roll-on format: Ashwath Swaminathan, HUL
The head of oral care and deodorants, India talks about its ‘The 1%’ campaign, TG, and more.
By
afaqs! news bureau
Advertising
HUL CEO Rohit Jawa stresses the need for responsible advertising in the digital age
He was speaking at the official unveiling of the ASCI Academy
By
afaqs! news bureau
Advertising
Hindustan Unilever shows 13% YoY growth in ad spends
There was an increase in ad spends by 1.10% QoQ.
By
afaqs! news bureau
People Spotting
HUL appoints Rohit Jawa as new CEO
Rohit Jawa will succeed Sanjiv Mehta and he will take over as the new MD and CEO from June 27, 2023.
By
Shreyas Kulkarni and Ubaid Zargar
Marketing
Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand
While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.
By
afaqs! news bureau
Advertising
Brooke Bond's new ad gets two strangers to bond over a cup of tea
Conceptualised by Ogilvy, the HUL tea brand's ad brews a heart-warming story of togetherness.
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