The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.

Virat Khullar, AVP and vertical head, marketing, HMIL shares the strategy behind the campaign, TG, media mix and more.

With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.

The ad's action-themed treatment is a mirror of the kind of content viewers are consuming these days.

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.

The head of ad sales, network channels, Sony Pictures Networks India, speaks about why brands chose to partner with Asian Games.

A game-changing SUV, a trio of cricket stars, and a record-breaking LEGO billboard – delve into Hyundai's EXTER campaign.

The brands are making the most of ‘Spider-Man: Across the Spider-Verse’ through innovative approaches.

myHyundai’ offers customers a single platform to explore and access all Hyundai related products, services and benefits.

The majority of the viewership of esports in India comes from Tier-II/III cities, and the industry has collectively acquired a viewership of over 12 million in certain events.