Results for 'ICC'

Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.

Coca-Cola extends global partnership with ICC

The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.

Amazon Prime secures broadcasting rights in Australia for World Cups and ICC events: Report

Prime Video will cover global events in Australia for four years, starting from January 2024.
Influencer Marketing

ICC bets big on Influencer Marketing for Cricket World Cup 2023

ICC has collaborated with influencers like Flying Beast, BeYouNick, Scout, Dhanashree Verma, Viraj Ghelani and many more for the promotion of the World Cup.
OTT Streaming

Viacom18 bolsters anti-piracy measures; secures dynamic injunction for exclusive Indian cricket broadcast rights

The Delhi HC has granted Viacom18 a dynamic injunction allowing it to swiftly act against pirates and rogue websites infringing and making available the BCCI matches without due permissions.

ICC collaborates with Disney Star to launch vertical video production for Men’s Cricket World Cup 2023

This innovation will simplify mobile viewing, providing greater convenience for fans on the go.

ICC introduces vibrant Mascot Duo for 2023 Men's Cricket World Cup to engage fans

The launch event featured an immersive 3D anamorphic video display unveiling the mascots' origins and journey to the ICC Men's Cricket World Cup 2023.

Meta partners with ICC

As part of the partnership, people will now be able to watch the best match moments and highlights of the ICC Men’s T20 World Cup, through clips and Reels.

Disney Star retains ICC media rights for India market till 2027

Disney Star has won both, TV and digital rights, for men’s and women’s global events until the end of 2027.

ICC launches tender process for media rights starting in 2024

The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.