Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.

The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.

Prime Video will cover global events in Australia for four years, starting from January 2024.

ICC has collaborated with influencers like Flying Beast, BeYouNick, Scout, Dhanashree Verma, Viraj Ghelani and many more for the promotion of the World Cup.

The Delhi HC has granted Viacom18 a dynamic injunction allowing it to swiftly act against pirates and rogue websites infringing and making available the BCCI matches without due permissions.

This innovation will simplify mobile viewing, providing greater convenience for fans on the go.

The launch event featured an immersive 3D anamorphic video display unveiling the mascots' origins and journey to the ICC Men's Cricket World Cup 2023.

As part of the partnership, people will now be able to watch the best match moments and highlights of the ICC Men’s T20 World Cup, through clips and Reels.

Disney Star has won both, TV and digital rights, for men’s and women’s global events until the end of 2027.

The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.