Results for 'ICC World Cup'

Media

Disney Star incurs loss of $315 mn in sports segment due to ICC Cricket World Cup

The company attributed the loss to high cost of acquiring media rights and decrease in ad rates. 
Media

CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.
Advertising

Technosport's 'Is World Cup ko har maidaan mein khelo' campaign inspires cricket enjoyment beyond the stadium

The film encourages people to be active and participate in the game.
Marketing

Polycab India partners with Madison Media for ICC World Cup 2023

Polycab is one of the ‘Associate Sponsors’ for the ICC World Cup on Star Sports.
Advertising

Zepto's humorous campaign with Jasprit Bumrah spotlights lightning-fast deliveries

Conceptualised by L&K Saatchi & Saatchi, the campaign is strategically launched during the ongoing Cricket World Cup.
Advertising

MakeMyTrip Homestays ensures quality with cricket superfans as quality assurance ambassadors

The campaign features cricket superfans such as Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka, and Shoaib 'Tiger' Bukhari.
Advertising

Ranveer Singh is Zomato's new brand ambassador

The brand has launched its World Cup campaign with the actor and cricketer Chris Gayle.
Advertising

Ghosts of Shehnaaz Gill and Aakash Gupta look to quench India's 12-year wait for the World Cup in a new Star Sports ad

The ICC Men’s Cricket World Cup 2023 will start from October 5th – November 19th, 2023, and will be LIVE on Star Sports Network and Disney+ Hotstar.
Digital

Mark Zuckerberg announces the launch of WhatsApp Channels

WhatsApp Channels are a one-way broadcast tool and deliver a private way to receive updates from people and organizations that matter to you within WhatsApp.
Advertising

You might not see e-gaming ads this World Cup season, here’s why

Following the new taxation policy, most e-gaming brands have paused advertising and are exercising caution. Brands will likely stay away from the ICC World Cup, say industry insiders.